How the consumer economy is being transformed by Web3

Web3 technologies like blockchain and smart contracts have a significant impact on how we interact with one another and conduct business online. 

The elimination of intermediaries that have traditionally served as gatekeepers in various industries and the decentralization of power are at the heart of this transformation. This shift is especially evident in the internet consumer economy, where Web3 makes it possible for producers and consumers to have more direct, efficient, and mutually beneficial relationships.

To reach their audiences and make money from their work, content creators have traditionally relied on centralized platforms. Even though these platforms make it simple to make and share content, their role as service providers makes it harder for creators and customers to work together.

Web3, on the other hand, lets consumers talk to producers directly. Consumers can rest assured that their personal information is not being harvested (and monetized) by any third party as a result of the absence of intermediaries.

Web3 browser Brave, for instance, lets users choose which content creators they want to congratulate and reward for their work. Publish0x, a Web3 blogging platform that lets users reward their favorite authors, follows a similar model. 

The fact that consumers do not necessarily have to pay creators is a notable feature of these models. Instead, customers who spend time on the platform and interact with the content are rewarded. The rewards that customers receive can then be used to help their favorite creators.